The movie trailer for the Coen Brother’s newest movie, A Serious Man, has just been released. Take a look:

The movie looks really good, but that trailer is incredible, isn’t it? I’m not sure if I’ve seen a more artful trailer ever. That incessant beat from the head hitting the wall and the accumulating noises from other parts is so crafty and well done. It’s so much more effective than any voice over could be. Did the Coen Brothers edit this trailer? Probably not, but to whoever did, I see a Golden Trailer Award in your future (that’s right, there is an award for movie trailers).

Watching it made me think of this blog post I wrote for a different blog about The Planet of the Apes and its trailer. I’ve pasted the post, along with the trailer, below.

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So, I just watched the original Planet of the Apes today. I was really just looking for something to watch while I ate lunch, but I got completely sucked in. And being unemployed, I got the time. I watched it all the way through, and I’ve got to say, the movie was fucking good. Not just fun to watch, but legitimately good.

I think it’s interesting that we all know the plot, we all know the quotes. It’s one of those movies that’s been inaugurated into our pop-culture, so much so that it feels like we’ve all seen it, without actually seeing it. When it’s referenced, we all get it, and can laugh at jokes about it, and make our own jokes without ever having to actually see it (this idea can also relate to the DVD collection, or the DVR, where just owning a copy of a movie gives us a level of satisfaction nearly equal to that of actually seeing the movie, but that’s a different topic for another time).

Back to movie. It’s great. The first quarter is masterfully suspenseful, packed with incredible landscape shots and great cinematography and music. Then come the apes, which are surprisingly not too dated. Then we get to an examination of ethics and humanity, then a sweet reveal, which we all know, but still gives you the chills, because Charlton Heston really was a sick actor. The movie also made me further realize how much the Mark Walburg one sucked.

How great is that trailer? Sure there’s some cheesy voice over, but you get to hear the man himself, Charlton Heston, explain the film. And how about that “This is a madhouse!” part? There’s a well made movie trailer.