About a month ago, Alex posted this piece on an idea we came up with on the road.

Like subway scratchitti and cut-out art, the idea is to take the ads you see everyday and cover the actual ad text with thick black paint, leaving only the image by itself. This takes the commercial element out the image, and leaves it to stand on its own, so it displays its own text and message, void of the advertisers message.

This is what Alex originally wrote: When I’m walking down the street and see advertising everywhere I look I often wonder what those ads would convey if there was no product name or copy on it. Some things would just be a couple laughing. Some seem to have a deep meaning. Some are of people ripping their hair out of their heads while sitting at a computer. Most you look at and think, “What could that possibly be for?”

So, here are some more blacked-out ads (can you guess what they’re for?):

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